You can help Frank the Bunny recover from his gender identification crisis, alcoholism and three-pack-a-day habit.

At the What the Fluff Foundation, we do everything in our power to ensure that our fuzzy and furry friends gain the skills they need in order to lead productive, colouring within the lines (instead of sniffing them) lives. But in order to make Frank's dream of a happy existence come true, we need your help.

Operators are standing by. No stuffed animals were harmed by us in the making of this blog post. Frank did that all on his own. Don't worry, he won't remember any of it tomorrow.

And you thought life was easy for stuffed animals. Shame on you.